Traditional Seasons and Extraordinary Reasons for Lining Up for Sales
You have seen them lining the sidewalk. You might even have participated in one of these line ups yourself. Traditional seasonal shopping, especially for Christmas, quite often results in increased seasonal sales. Merchants understand what drives customers to their stores. They know, for example, that clothing sales are usually done at the end of the season. Line ups can happen to generate excitement about a new product. They can also happen on big sale days like Black Friday.
Traditional Season Sales
The traditional way to promote a product has always been to market it accordingly to its season. Clothing sales benefit from this kind of promotion. Black Friday has always been the traditional start of the holiday season. Boxing Day usually is another big sales day as people return their gifts. It is proven fact that huge deals can be found on both days. You just have to know how to look for them and which lines are better to stand in.
New Product Deals and Steals
There are some extraordinary reasons for waiting in line for hours. Apple Inc. has capitalized on them. Offering extreme deals on brand new products is probably the best way to encourage someone to stand around waiting. Other schemes that have people waiting in line are the free deals and extraordinary offerings people who wait receive for their patience and endurance.
Timing is Everything
You probably heard it said more than once that timing is everything. It is to some degree. Merchants time out when the best times are to sell their merchandise. Just like there are certain seasons to sell products, there are also certain times. For example, merchants can time out when they will open their store for customers to experience the greatest impact on sales. Black Friday sales are specifically triggered by time with stores opening earlier and earlier to create a huge rush.
Line-ups Gone Viral
With the increasing use of the Internet and the drive for more on-line sales, smart merchants create virtual lines to their merchandise. Instead of waiting at a brick and mortar store, potential customers sign up on a website to purchase and be informed of potential products. This works much like the physical line-ups where a person would stand in line and get picked by their position in the line.
Big Ticket Purchases Deals
Traditionally furniture sales are considered big ticket purchases. These big ticket items are handled differently than smaller and less expensive items. You may still find some really good furniture sales online, but they are not usually items that you would line-up to purchase.
Weird and Wacky Promotions
Radio and television station personnel are famous for promoting weird and wacky products to their audiences. Some radio stations offer prizes for people who line up for products or services. Others coordinate with local businesses to promote their products.